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品牌介紹-Kate Spade New York
kate spade new york是一家美國時裝公司,由凱瑟琳·諾埃爾·布羅斯納漢(後來被稱為凱特·絲蓓)和安迪·絲蓓在1993年1月創立於美國紐約,以靈動格調、摩登設計、別緻色彩締造了獨具魅力的品牌風格,詮釋了樂觀積極的現代女性精神。自1993年推出六款必備手袋以來,kate spade new york一直代表著樂觀的女性氣質。今天,kate spade new york是一個充滿手袋的全球生活和時尚之家。囊括衣服、鞋子、珠寶、家居裝飾、科技配件以及您每天使用的許多其他東西。 kate spade new york重視周到的細節。對它們而言,現代、精緻的色彩彰顯個人風格,正是這些創始原則定義了它們獨特的風格。 2017年,kate spade new york被Tapestry,Inc.(前身為Coach,Inc.)收購,並成為了Tapestry集團的一部分。
kate spade new york is an American fashion company founded in January 1993 by Katherine Noel Brosnahan (later known as Kate Spade) and Andy Spade in New York, USA. The brand style interprets the optimistic and positive modern female spirit. Since its introduction in 1993 with six must-have bags, kate spade new york has stood for optimistic femininity. Today, kate spade new york is a global lifestyle and fashion home full of handbags. Includes clothes, shoes, jewelry, home decor, tech accessories and many other things you use every day. kate spade new york pays attention to thoughtful details. For them, modern, sophisticated colors express personal style, and it is these founding principles that define their unique style. In 2017, kate spade new york was acquired by Tapestry, Inc. (formerly Coach, Inc.) and became part of the Tapestry Group.
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從最初的銷售手袋,最終擴展到包括文具、私人記事本、通訊簿、鞋子、美容產品、香水、雨衣、睡衣和眼鏡服裝在內的多個領域。現在,kate spade new york在全球擁有超過180家門市,並在全球400多家門市銷售。
From the initial sale of handbags, it eventually expanded to include stationery, personal organizers, address books, shoes, beauty products, fragrances, raincoats, pajamas and eyewear apparel. Now, kate spade new york has more than 180 stores worldwide and is sold in more than 400 stores worldwide.
1993年,凱特絲蓓和她的丈夫兼商業夥伴安迪絲蓓創立kate spade new york.
1996年,在紐約市的SoHo社區開設了第一家店鋪.
2006年,服裝巨頭Liz Claiborne Inc.從Neiman Marcus Group以約1.24億美元的價格收購了kate spade new york.
2016年,和 Visual Comfort & Co. 合作推出燈具產品.
2017年,Tapestry, Inc.以24億美元收購了Kate Spade & Co.
2018年,kate spade new york基金會成立,向支持紐約地區及其他地區婦女和女孩經濟賦權、獲得機會和加強心理健康途徑的事業捐款.
-品牌經歷-PERSONAL EXPERIENCE-
凱特·絲蓓於1962年12月24日出生於密蘇裡州堪薩斯市。她在堪薩斯城長大,上了一所女子天主教高中。最終,她搬到了亞利桑那州,在那裡她就讀於亞利桑那州立大學並於1985年畢業。在那裡她遇到了她未來的丈夫安迪·絲蓓。凱特主修新聞,而安迪主修建築。 1986年,完成學業後,這對夫婦搬到了紐約市。
Kate Spade was born on December 24,1962 in Kansas City,Missouri.She grew up in Kansas City and attended an all-girls Catholic high school.Eventually,she moved to Arizona,where she attended Arizona State University and graduated in 1985.There she met her future husband,Andy Spade.Kate is majoring in journalism,while Andy is majoring in architecture.In 1986,after finishing school,the couple moved to New York City.
kate spade new york是在安迪的建議下開始的,當時凱特在Mademoiselle工作了六年後不確定她的下一步職業生涯。她對找不到多年來渴望的時尚實用手提包感到沮喪,並著手在她的公寓裡設計出完美的手提包。她用建築紙做了樣品,以一種全新的方式將時尚的造型和多彩的調色板結合在一起,推出了六款名為山姆的手袋。女性和時尚編輯喜歡這些設計,他們引發了配件革命。最初,這項業務以山姆手袋起家,只為消費者製作色彩繽紛的活潑包包。為了獲得靈感,凱特瀏覽了當地的跳蚤市場和二手商店。她也研究了自己製作手袋的款式、布料和潛在生產成本。她的首秀系列將經典的形狀、顏色和布料融入現在的標誌性黑桃,方形包包外側縫有一個黑色小標籤,上面寫著「kate spade new york」。他們此時的主要目標市場是上層中產階級。
kate spade new york started on the advice of Andy when Kate was unsure of her next career move after six years at Mademoiselle. Frustrated with not being able to find the stylish and functional handbag she'd been craving for years, she set out to design the perfect handbag in her apartment. She sampled construction paper, combining sleek shapes and colourful colour palettes in a whole new way, launching six bags called Sam. Women and fashion editors loved these designs, and they sparked a revolution in accessories. Originally, the business started out with Sam handbags, making colorful and lively bags just for consumers. For inspiration, Kate browsed local flea markets and second-hand stores. She also researched the styles, fabrics and potential production costs of making her own bags. Her debut collection incorporated classic shapes, colors and fabrics into the now-iconic spades, with a small black label sewn to the outside of the square bag that read "kate spade new york". Their main target market at this time is the upper middle class.
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1996年,凱特的公司在紐約市的SoHo社區開設了第一家商店。公司在1998年後開始擴張,銷售額達2700萬美元。據報道,到2006年,收入接近9,900萬美元。 1999年,Neiman Marcus Group以3,360萬美元收購了該公司56%的股份。2006年,Neiman Marcus Group以5,900萬美元收購了Kate Spade剩餘44%的股份。 2006年11月,服裝巨頭Liz Claiborne Inc.從Neiman Marcus Group以約1.24億美元的價格收購了Kate Spade。 Tapestry, Inc.於2017年7月以24億美元收購了Kate Spade & Co.。
In 1996, Kate's company opened its first store in New York City's SoHo neighborhood. The company began to expand after 1998, with sales reaching $27 million. By 2006, revenue was reportedly close to $99 million. In 1999, Neiman Marcus Group acquired a 56% stake in the company for $33.6 million. In 2006, Neiman Marcus Group acquired the remaining 44% of Kate Spade for $59 million. In November 2006, apparel giant Liz Claiborne Inc. acquired Kate Spade from Neiman Marcus Group for about $124 million. Tapestry, Inc. acquired Kate Spade & Co. for $2.4 billion in July 2017.
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