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品牌介紹-Ralph Lauren

自1967年創立公司並於1971年在加州開設第一家Polo Ralph Lauren門市以來,Ralph Lauren先生已將公司打造成永恆美式風格的象徵,以及在全球50多個國家開展業務的標誌性全球奢侈品牌。這些年來,他的創造力、精神和毅力造就了Ralph Lauren今天的成就:一個國際知名品牌,在高檔服裝、配件、家居用品和香水的設計、行銷和分銷領域處於領先地位。

Since founding the Company in 1967 and opening the first Polo Ralph Lauren store in California in 1971, Mr. Ralph Lauren has built the business into the symbol of timeless American style and an iconic global luxury brand operating in more than 50 countries around the world. His creativity, spirit, and perseverance through all these years are what make Ralph Lauren what it is today: an internationally recognized brand and leader in the design, marketing, and distribution of premium apparel, accessories, home goods, and fragrances.


 

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Ralph Lauren公司是設計、行銷和分銷奢華生活方式產品的全球領導者,產品分為五個類別:服裝、鞋類和配件、家居、香水和酒店。 50多年來,Ralph Lauren一直致力於透過真實和永恆的風格來激發人們對更美好生活的夢想。它的聲譽和獨特形像已經在廣泛的產品、品牌、分銷管道和國際市場上發展。該公司的品牌名稱包括Ralph Lauren、Ralph Lauren Collection、Ralph Lauren Purple Label、Polo Ralph Lauren、Double RL、Lauren Ralph Lauren、Polo Ralph Lauren Children和Chaps等——構成了世界上最廣為人知的品牌家族之一的消費品牌。

 

Ralph Lauren Corporation is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands.

 

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Ralph Lauren的宗旨是透過真實和永恆的風格激發更美好生活的夢想。每個字都經過深思熟慮,深深植根於歷史和文化。激發美好生活夢想的不是物質地位,而是充滿希望、可能性和永不過時的真實感的生活。

Purpose at Ralph Lauren is to inspire the dream of a better life through authenticity and timeless style. Each word is deliberate, deeply rooted in our history and in our culture. Inspiring the dream of a better life is not about material status, but about a life filled with hope, possibility and a sense of realness that never goes out of style.

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作為第一位為家居打造包羅萬象系列的美國時裝設計師,Ralph Lauren推出的家居裝飾和配飾反映了現代精緻或世界各地收集的稀有物品的美麗,Ralph Lauren Home代表了現代奢華的完整表達。 Ralph Lauren Home擁有透過生活風格鏡頭捕捉到的包羅萬象的家具系列,擁有非常廣泛的產品系列,包括漂亮的家具和燈飾;獨特的地毯、織物和牆紙;精緻的瓷器、水晶和銀器;重點裝飾;以及豪華床單和浴巾。 Ralph Lauren Home致力於使用最好的材料和對細節的最高關注,以實現極致的手工奢華。

 

As the first American fashion designer to create an all-encompassing collection for the home, Ralph Lauren presents home décor and accessories that reflect modern sophistication or the beauty of rare items collected from around the world. Ralph Lauren Home represents a full expression of modern luxury. With an all-encompassing collection of furnishings captured through a lifestyle lens, Ralph Lauren Home boasts a remarkably wide array of offerings, including handsome furniture and lighting; distinctive area rugs; fabric and wallcovering; fine china, crystal, and silver; decorative accents; and luxurious bed and bath linens. Ralph Lauren Home is dedicated to providing the finest materials and The utmost attention to detail for the ultimate in handcrafted luxury.

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1967年,Ralph Lauren男裝公司成立,並推出第一個品牌"POLO RALPH LAUREN”

1971年,RalphLauren再推出女裝品牌"ph Ralph Lauren”

1986年,Ralph Lauren在Madison大街開設旗艦店

1992年,Ralph Lauren獲得了由美國設計師協會選出的終身成就獎-美國時裝設計師協會大獎(CFDA)

2003年,發起Pink Pony(粉紅小馬)運動

2010年,與Visual Comfort & Co.成為商業夥伴

2012年,Ralph Lauren在《財星》雜誌2012年「全球最受尊敬的公司」中首次榮登全球服飾產業類別榜首

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